By Dani Kowalczyk
“ADD Agency is an expression of sonic exploration and movement. These free spirited sessions were accomplished without hesitation or expectation… creating exciting musical characters and colors.” Will Mora, the ambidextrous and multi-instrument brainchild behind ADD Agency explains what was a side-project from another band. Inspired by an Emma Stone flick, this project has become an 11 track tribute to artistic exploration. Classified as a rock, electro-dance infusion, one could compare ADD Agency to the vocal qualities of Bowie, LCD Soundsystem, and dare I say a little bit of Joy Division? The music achieves a playful, sensual, and danceable sound reminiscent of what I imagine Manchester was like when Punk was alive and well and when Sex Pistols were relevant.
Starting off with “Bootypop,” one would be hard pressed to not think this album is off to a good start. One of my favorites is track 2, “Sex On The Side”. This is really, in my opinion, where the bass hits heavy and the slow grind tracks we love from Nine Inch Nails ooze out. “Set Me Free” speaks to these qualities just as you would expect, just as you desire. Then comes the more Michael Jackson influenced synth-pop tracks like “Don’t Shake the Boat” and “The Sky Won’t Fall”. I admire every track for its drive, motivation, and unique efforts; surely an impressive feat from Will Mora. Be sure to grab the full LP, out October 30!